What is WhatsApp Business and How to Download It
How to Download WhatsApp Business App and Why You Should Use It
If you are a small business owner who wants to connect with your customers more efficiently, showcase your products and services, and grow your business, you might want to consider using WhatsApp Business app. WhatsApp Business app is a free-to-download app that was built specifically for small businesses. It allows you to create a professional business profile, send and receive messages, share your catalog, and use various tools to automate, sort, and quickly respond to messages. In this article, we will explain what WhatsApp Business app is, how it is different from WhatsApp app, how to download and set up WhatsApp Business app on your phone, and how to promote your WhatsApp Business channel and attract new customers.
What Is WhatsApp Business App and How Is It Different from WhatsApp App?
WhatsApp Business app is a communication app developed for small businesses to communicate with their customers. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as the ability to send multimedia, free calls*, free international messaging*, group chat, offline messages, and much more. However, WhatsApp Business app also offers some additional features that are more business-focused.
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WhatsApp Business App Features
Some of the features that you can find in WhatsApp Business app are:
Business Profile: You can create a profile for your business that includes your logo, business description, hours of operation, website, location, and contact information. This helps your customers find valuable information about your business when they open your chat.
Catalog: You can create a catalog that showcases your products and services. You can add images, prices, descriptions, links, and codes for each item. You can also share your catalog with your customers in a chat or through other platforms.
Business Messaging Tools: You can use various tools to make your communication with your customers more efficient and responsive. For example, you can use:
Greeting Message: You can set up an automated message that welcomes new customers when they first message you.
Away Message: You can set up an automated message that informs your customers when you are away or out of office.
Quick Replies: You can create shortcuts for messages that you frequently send to answer common questions in just a few taps.
Labels: You can organize and filter your chats and contacts using labels. For example, you can label your chats as new customer, pending payment, order complete, etc.
WhatsApp Business App Benefits
Some of the benefits of using WhatsApp Business app are:
Be where your customers are: WhatsApp is one of the most popular messaging apps in the world with more than 2 billion users. By using WhatsApp Business app, you can reach out to your customers where they already are and provide them with a convenient and familiar way to communicate with you.
Drive business outcomes: WhatsApp Business app can help you increase your sales, improve your customer service, and build long-lasting customer relationships. You can use WhatsApp Business app to showcase your products and services, provide support and guidance, send updates and confirmations, collect feedback and reviews, etc.
Build trust with new customers: WhatsApp Business app can help you create a professional and trustworthy image for your business. You can verify your business phone number and get a green checkmark badge next to your name next to your profile. You can also use end-to-end encryption to ensure that your messages are secure and private.
How to Download and Set Up WhatsApp Business App on Your Phone
Downloading and setting up WhatsApp Business app on your phone is easy and simple. Just follow these steps:
Downloading WhatsApp Business App from Google Play Store or App Store
If you have an Android phone, you can download WhatsApp Business app from Google Play Store. If you have an iPhone, you can download WhatsApp Business app from App Store. Just search for "WhatsApp Business" and tap on the install button. Alternatively, you can use these links to download the app directly:
Verifying Your Business Phone Number
After you download the app, you need to verify your business phone number. You can use the same phone number that you use for WhatsApp Messenger, or you can use a different phone number. However, you cannot use the same phone number for both apps at the same time. If you want to use the same phone number, you need to back up your chat history and delete WhatsApp Messenger from your phone before verifying your number on WhatsApp Business app.
To verify your number, open the app and enter your phone number. You will receive a verification code via SMS or a phone call. Enter the code and tap on "Next". You will see a confirmation screen that shows your business name and type. You can change these later if you want.
Creating Your Business Profile and Catalog
After verifying your number, you can create your business profile and catalog. To create your profile, tap on "More options" (the three dots icon) and then tap on "Settings". Then, tap on "Business settings" and then tap on "Business profile". Here, you can add or edit your business information, such as your logo, description, hours, website, location, etc. You can also tap on "Get verified" to apply for a green checkmark badge.
To create your catalog, tap on "More options" and then tap on "Catalog". Then, tap on "Add product or service". Here, you can add or edit your items, such as images, prices, descriptions, links, codes, etc. You can also organize your items into categories. You can share your catalog with your customers in a chat or through other platforms.
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Using Business Messaging Tools to Communicate with Customers
After creating your profile and catalog, you can start using the business messaging tools to communicate with your customers. To use these tools, open a chat with a customer and tap on the menu icon (the three horizontal lines) at the bottom right corner of the screen. Here, you can access the following tools:
Greeting Message: You can enable or disable this feature and edit the message that will be sent to new customers.
Away Message: You can enable or disable this feature and edit the message that will be sent when you are away. You can also set a schedule for when this message will be active.
Quick Replies: You can create or edit shortcuts for messages that you frequently send. To use a quick reply, type "/" in the chat and select the shortcut from the list.
Labels: You can create or edit labels for chats and contacts. To apply a label, tap and hold on a chat or contact and select the label from the list.
How to Promote Your WhatsApp Business Channel and Attract New Customers
Now that you have set up your WhatsApp Business app, you might want to promote it and attract new customers. There are two main ways to do this: using free entry points and using paid ads.
Using Free Entry Points like QR Codes, Short Links, and Action Buttons
You can use free entry points to invite customers to start a convers